Graduation Campaign

Role: Concept Development, Storyboard, Animation, Compositing.
Software used: After Effects, Figma, Procreate

This graduation campaign was the first of its kind intended to be created entirely in-house. Our creative team worked with our brand strategy team to create the messaging and visual identity for this campaign. From there, I was given the task of implementing how the visuals and messaging would come to life once animated. Throughout the piece, the animated line complements the campaign tagline, “take on what’s next.” Overall, we created a celebratory, hope inspiring animation for an audience of new grads.